small business consulting

I work for an internet company that provides help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses all over the world and whenever I explain to people what I do, I often get asked the same question “Given my years of experience, how could I monetize it and make earn cash quickly by becoming a small business consultant”? I’m always delighted to offer wisdom as I am fortunate enough to spend at least 75% of my day talking to small business owners and their teams who are always willing to communicate their issues.

This is what I tell them:

The online world is a great place for finding customers and it makes it straightforward to speak to them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with better ways of doing things and help them address key challenges.

Information marketing – package and sell your expertise to businesses through the Internet

Make no mistake this opportunity isn’t just to be found in small businesses it’s equally applicable to large businesses. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The software to construct high quality content are readily available on the Internet. Making a tutorial in simple to use digital formats is now simple and inexpensive. You just have to be prepared to spend a small amount of time understanding the packages. material] that you can either sell or give away to get your target customer’s attention.

You should start with thinking through your objective. Consultancy and Information marketing go hand in hand and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be valuable to others then produce a two minute video to promote yourself and your expertise to your target(s). Unless you know the target(s) exact problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the target(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting target(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. With the right interaction with your list you should easily be able to discover what people want and deliver it. The more people on your list the more consulting and information marketing opportunities you will discover. If you would like to find out more about how to do this then visit any of the links in this article. I would be happy to help you.

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